NORTHFIELD, OH, Sept. 19, 2017–Hard Rock Rocksino Northfield Park today announced that an essential component of its business development plans involves investing in the local community by forming long-term, sustainable partnerships with the most successful, reputable, and iconic business entities in Northeast Ohio in an effort to help grow the local economy; and at the same time, provide unique, unparalleled amenities, experiences and services for its guests.
Recently, Hard Rock Rocksino launched an exclusive partnership with Malley’s Chocolates, bringing the Rocksino’s business and partnerships with local vendors to $93 million in the local economy since the Rocksino’s opening in December, 2013.
“We believe Malley’s is one of those iconic Northeast Ohio brands that has quite the legacy in terms of quality of product and exemplary service that mirrors what we do here at the Rocksino when it comes to delivering authentic experiences that rock,” says Mark Birtha, president, Hard Rock Rocksino Northfield Park.
“Our aim is to secure exceptional partnerships in each of our business operations – gaming, dining, and entertainment,” says Birtha. “As part of our partnership with Malley’s, we are creating a variety of unique, experiential programs that reflect our high-level promotions, benefit rewards programs, and exquisite experiences.”
Mike Malley, chairman and co-owner, Malley’s Chocolates adds, “Where people shop, eat and have fun — when it is with local businesses — Rocksino and Malley’s is part of the distinctive character of what makes Cleveland home.”
According to Birtha, the entire month of October is Malley themed with special chocolate events and promotions including, custom, chef-inspired chocolate and spirit dinner pairings, like the Oct. 26 Malley’s Chocolate Dinner in Kosar’s Wood-Fired Grill; a one-of-a-kind Malley’s themed video lottery terminal (gaming machine) set to be unveiled on Halloween with a “Sweet Treat” promotion, an October promotion offering the chance at $25,000 cash and open to everyone, an oversized, edible chocolate displays for the holidays, and more.
“We anticipate a long-term relationship with Malley’s and all of our business partners” says Birtha.” Creating synergies that keeps our business, as well as other area businesses robust, are a business development imperative for us.”
For example, the Rocksino’s and Jay Auto’s “Passport to Fun,” offers elite discounts to patrons at both locations. Another business partnership with Best Benefits Club provides Rocksino loyalty players with discounts on a variety of products and services at 500 area companies. Live Nation’s partnership with the Rocksino goes beyond promoting national acts to include spotlighting local superstars, according to Birtha.
“And more importantly bringing truly unique iconic business operations and brands together here in the Northeast Ohio market – where our collective efforts make one plus one equal three –helps keep other businesses in the area strong and adds to the revitalization and resiliency of our region,” says Birtha.
Hard Rock Rocksino employs more than 850 people and serves over 3 million customers annually.