By Christina R. Metcalf
For a while, marketers have been telling people how to build relationships with potential customers on social media. They’ve shown them...
By Christina R. Metcalf
Brownie Wise (the saleswoman behind the success of Tupperware) said, “If you want to build a business, build the people.” This...
By Christina R. Metcalf
If you were paying attention this week, you undoubtedly heard about the “gas crisis” where a cyberattack crippled a major pipeline....
By Christina R. Metcalf
On social media you need interaction. Without it, your content won’t get seen by your audience. But getting people to interact...
By Christina R. Metcalf
The past two years have brought about a lot of change in business. But many companies haven’t reevaluated their job descriptions....