Are you tired of the words “new normal” yet? If you’re like most business owners, you probably are. But whether we recognize it as a new shift in how we do business or a temporary tack we take to survive the current economic storm, the point is how you do business has to change if you want to continue to connect to your audience.
Look for kinks in the customer experience, share your hobby, focus on what you’re doing for safety and convenience, infuse your communications with empathy – these are some of the author’s suggestions. We all need to “pivot” into the “new normal” so let’s let others show us the way. If you have an idea to share, let me know.
