In business, flash isn’t everything. Ultimately, good customer service and reliable products will convince people whether to purchase something or not. This sentiment applies to real estate agents, too. Novice agents shouldn’t invest in tacky park bench advertisements. Rather, they should focus on presenting facts in order to get a listing. Here are some must-know presentation tips for new real estate agents that’ll help them secure a listing.
Research
As a new real estate agent, you should know that research means everything. Again, people aren’t going to be impressed with flashy signs or cool videos. Potential clients want to know the facts. So, it’s your job to present them during your initial encounter. Start by studying up on the area to see what other houses are selling for.
Pro Tip: It wouldn’t hurt to go to a few open houses so you can see what design styles are popular for the area.
Be Honest
Another presentation tip for new real estate agents is to be honest. Individuals appreciate honesty, especially when it comes to business. Don’t, under any circumstances, tell people they’ll get an unrealistic offer just to get the listing. This falsehood will eventually fall through once the appraisal is completed. Instead, tell potential clients what they can do to get more money for their home.
Pro Tip: People often underestimate the importance of staging. Suggest that people stage their places so that buyers can picture themselves living there.
Details Matter
Let’s take a moment to discuss the meeting itself. Of course, you should appear as professional as possible. Don’t use any slang terms that may confuse people and be willing to answer any questions they have. Also, invest in real estate promotional items to enhance the experience. People are more likely to believe you care about their well-being if you put more effort into creating a welcoming atmosphere. Plus, things like branded coffee mugs are excellent for business recognition.
