Display honors music industry first and exciting new era for musicians and fans
Rock Hall open daily with special NFL Draft hours on April 30 and May 1 from 9 a.m. to 9 p.m.
CLEVELAND (April 29, 2021) – The Rock & Roll Hall of Fame is adding a digital NFT display to its Right Here, Right Now exhibit celebrating Grammy Award-winning band Kings of Leon, the first band to ever release an album in cryptocurrency format.
“Rock & roll is filled with innovation, from electric guitars to CDs to digital streams. Today we are honored to recognize another industry first by adding Kings of Leon “When You See Yourself” the first music related NFT to our Hall of Fame collection,” said Greg Harris, CEO & President, Rock & Roll Hall of Fame. “We are excited to exhibit it to the public so they can experience the enhanced content and learn more about NFTs and where they fit in the rock and roll timeline of innovation.”
In advance of headlining the first night of the NFL Draft in Cleveland, Kings of Leon visited the Rock Hall to check out the new display, designed in collaboration with their long-term creative partners Night After Night. Click here for images of the bands visit.
Along with their innovative ticketing partner, YellowHeart, Kings of Leon issued three separate NFT token sets: one for a limited issue vinyl of their new album NFT Yourself and a digital download; one for a Golden Ticket auction to own a unique piece of art related to the band’s album covers plus front row tickets to future tours, special access, and merch; and one charitable component that raised more than half a million dollars for Crew Nation, a global relief fund in support of crew members laid off because of the global shut down of live events.
The Rock Hall’s Right Here, Right Now exhibit explores the influences of today’s biggest stars. It features personal artifacts, interactive displays, and now NFTs, that take fans on an intimate journey into the stories of popular acts, including Kings of Leon, Billie Eilish, The Lumineers, Machine Gun Kelly, Laura Jane Grace, and others.
The Rock Hall is open daily with special extended hours during the NFL Draft on Friday, April 30th and Saturday, May 1 from 9 a.m. to 9 p.m. Enjoy new exhibits including the Kings of Leon NFT and The Biggest Show on Turf: 55 Years of Halftime Shows, presented by Pepsi, an exhibit honoring the dynamic history of the Super Bowl Halftime Show and its legendary performers. Advance tickets are required at rockhall.com.
About Kings of Leon
Since their debut in 2003, Kings of Leon (Caleb (guitar/vocals), Nathan (drums), Jared (bass) and Matthew Followill (guitar)) have released seven albums (Youth & Young Manhood (2003), Aha Shake Heartbreak (2004), Because of the Times (2007), Only by the Night (2008), Come Around Sundown (2010), Mechanical Bull (2013), WALLS (2016), sold over 20 million albums and nearly 40 million singles worldwide. The multi-platinum selling band has had five singles on the Billboard Hot 100 chart, all seven of their studio albums on Billboard’s Top 200 list and two singles that reached #1 on Modern Rock radio. With the release of WALLS, the band garnered their first-ever number one album debut on the Billboard Top 200. In addition, they have had eight Grammy Nominations, three Grammy Award wins, three NME Awards, two Brit Awards, and one Juno Award. They have toured all over the world, playing at top venues and headlining major festivals such as Bonnaroo, Lollapalooza, Austin City Limits, and Glastonbury. Kings of Leon released their eighth studio album When You See Yourself on March 5th.
About Night After Night:
Night After Night is a strategic and creative agency that sparks connections between brands and people through the shared values found in the sights, sounds, and stars that run the night. Made up of music, entertainment and production veterans, the agency’s strategic planning, talent partnerships, in-house art, design and content studio, and always-on approach to engagement have driven business results and long-term brand health for global brands. The Night After Night team has collaborated with Kings of Leon since 2008 led by Creative Director Casey McGrath along with Art Director Rebecca Lysen, Video Editor Roy Pearson, interactive artist MK Luff, and many others. To see their latest work, visit wearenightafternight.com.
About the Rock & Roll Hall of Fame
Rock Connects Us. Our mission is clear: To engage, teach and inspire through the power of rock & roll. We share stories of the people, events and songs that shape our world through digital content, innovative exhibits, live music, and engaging programs. Join the millions who love it as much as you do. Experience us live or online – Visit rockhall.com or follow the Rock Hall on Facebook (@rockandrollhalloffame), Twitter (@rockhall), Instagram (@rockhall) and YouTube (youtube.com/rockhall). Long Live Rock!
