By Christina R. Metcalf
Fall is a favorite among many people. The temps are enjoyable, weather is crisp and clear, and the smell of leaves can be intoxicating. That’s what makes this season such a hit with marketers. Here are a few fall themes you can incorporate into your business for more engagement with your target audience.
Fun Fall Marketing Themes
Use these themes to inspire your newsletter, blog posts, contests, social media posts, business interior, offerings, and more.
Pumpkin Everything
It seems like every year it starts earlier and earlier, but people really clamor over pumpkin. From coffee creamer to cake, people can’t get enough of this colorful gourd.
Incorporate pumpkin flavoring, host a pumpkin design contest, or even make fun of the fact that you’re offering a pumpkin option (like pumpkin rinse for clogged pipes, if you’re a plumber).
Hate pumpkin? That’s okay too. Share that with your audience and invite them to ring in. You may be surprised on the level of engagement you receive.
Back to School
There’s more to back-to-school then just the first day. As students get settled in at all levels, it’s a good way to connect with students or their adult guardians.
Play up why your business is a favorite among students or their parents. Host a back-to-school bash, sale, or image contest or join in during homecoming festivities.
Harvest Time and Gratefulness
Whether you’re celebrating good harvests of local food, the hard work of the agriculture industry, or how important it is to feel grateful, there are many ways to use this theme to get your audience’s attention.
Share what you are grateful for. Ask questions about favorite foods. Tell the story of where your food comes from (if that’s what you sell). Highlight the farm-to-table story.
Football
From tailgating to homecoming, there are many ways to celebrate this sport and the excitement that goes along with it.
Spotlight local players, ask people who they think will win, rename some of your offerings (temporarily) based on team names, be a sponsor of a local team. Run specials and discounts based on game points or wins. Give your audience something (else) to cheer about.
The Colors
Fall colors are amazing. There are vacationers who plan trips around those magnificent oranges, reds, and yellows. Plus, there’s the inviting glow of the hearth. Fall makes for great decoration ideas for your business as it’s a very cozy time. Fall is an invitation to come in and you can use the same in your marketing.
Share recipes, favorite scents, favorite books, and color updates of the leaves in your area (if applicable).
Fall is a beloved season, and you can use it to get closer with people in your ideal market. There are many options under each of these themes. Brainstorm some creative uses and you’ll make a big impression on your customers and future customers.
Christina R. Metcalf (formerly Green) is a marketer who enjoys using the power of story and refuses to believe meaningful copy can be written by bots. She helps chamber and small business professionals find the right words when they don’t have the time or interest to do so.Â
Christina hates exclamation points and loves road trips. Say hi on Twitter or reach out on Facebook.
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